Wow, it has been one heck of a semester! I hope you enjoyed reading my content as much as I liked writing it. (Told you, I have a LOT to say!) Anyways, please contact me if you need an intern, advice, anything. It was a pleasure, folks!
P.S. I’d like to thank Mrs. Grogan for preparing me to become a much better journalist. I will not forget you. I promise. Thank you for an awesome semester.
Microblogging is a new form of communication in which
users can describe their current status in short posts distributed
by instant messages, mobile phones, email or the
Web. Twitter, a popular microblogging tool has seen a lot
of growth from microblogging as well. Micro-blogging is not a new concept. In fact, it’s been around for years.
First, you need to do the hard work of figuring out how social media participation can best advance your marketing and communication goals. In most cases micro-blogging doesn’t stand tall alone ; it’s impact is magnified by your Facebook site, your blog, and your other online places.
Once your strategy is in place, here are a few best practices to help you get the most out of your efforts.
Build a strong network. This doesn’t mean you have to follow everyone and anyone. You should however try to build rapport and connect with influentials and individuals with whom you share a common interest or bond. Twitter Local is just one of the many applications that can help you start connecting with people and organizations you might know well.
Time your micro–blogging updates with those of your official blog or website. It will give you a legitimate reason to post and help spread the word about any other activities in an effective manner.
Make it personal. If you are micro–blogging for personal reasons, this part comes easy. If you are doing it from a corporate angle, you can still let your personality shine through, just be sure to balance the mix of messages. Rule of thumb: don’t share anything you wouldn’t want your clients to know. If this is an issue or you’d rather not have your work persona mingle with your personal, consider setting up two separate accounts.
Post with some regularity. Often PR professionals wonder how they can get and maintain a decent enough following. If the news is stale or boring, and if you don’t interact with others on the site, people aren’t going to want to keep up with you – so keep posts fresh and consistent.
Avoid the clutter and only post or follow what is of significance or of sincere interest. Otherwise, you might wind up virtually six feet under in alerts and updates causing you to miss something of importance. The same can be said for those receiving your messages. If you post too often or produce a lot of fluff, people may begin to ignore you and your truly worthwhile messages will fall flat.
Don’t worry so much about ranking; produce quality content instead. This touches upon number five, but can’t be reiterated enough. Unfortunately, a person’s influence on many of these sites is directly linked to how often they post. As a result, those who aren’t serious about spreading significant information can tend to pile on the updates without giving much thought to the worthiness of the content.
Manage your time. You can’t do it all at once. So go forth with reasonable expectations. If you only have a half-hour to devote each day, then limit yourself to that period. It’s easy to lose track of time in these sites, so you might want to consider setting up an RSS feed or linking multiple micro-blogging sites or accounts through a common platform, such as FriendFeed, Ping.fm, Plaxo, Posty, and Hellotxt just to name a few.
Have you ever googled your name to see what comes up”? You should. But really, Google has changed the face of the world, especially journalism! They literally own everything. Can you even imagine what life is without Google? It is the largest used search engine around. They even own google and introduced google+. The best thing about google+ is that it can upload and save everything for you online. Example: most social platforms can automatically syndicate all your Facebook posts directly into Google Plus — meaning once you’ve set up your Plus page, it takes almost no extra work to maintain. It is so easy and manageable. It has also seriously saved me from losing any files or pictures. Google+ has an awesome feature where it backs up your photos, contacts, etc! Talk about a digital organizer.
LinkedIn is like FaceBook for the business world, at least to me. There are plenty of authorities that need you to have a LinkedIn before ever hiring you. It says you have the smarts to create a profile that says everything you need to know to an employer. There are plenty of tips to know too. I can tell you that I know plenty of people that were not given a position, let alone continue with an interview, if no LinkedIn file was present. In class, we learned of some helpful features of this site. LinkedIn introduced the “skills and experience” feature.Pick at least 10 skills. Under “More” at the top of your profile page, pull down the menu to “skills and experience” and type a skill into the box. You could obviously spend a lot of time on this. It pays to take at least 15 minutes to list the skills you think are central to your work.